BMW i Vision Dee – a vision of a digital experience.
Dee – Digital Emotional Experience: Three letters with profound meaning for the BMW Group. A vision vehicle that enables a completely new kind of interaction and communication between humans and vehicles. The BMW i Vision Dee was presented to the world at the Consumer Electronics Show (CES) 2023 in Las Vegas.
This is where Oliver Zipse, Chairman of the Board of Management of BMW AG, gave the keynote on 4 January and illustrated the vision of BMW Group for individual, digital mobility of the future. “With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse.
Emotional intelligence and the ability to recognise the needs and feelings of our counterpart is one of the most important virtues in our digital and busy everyday life.
The BMW i Vision Dee is not only always tailored to the driver’s needs; it also anticipates what they want from previous journeys. The BMW i Vision Dee does this by projecting information across the entire width of the windscreen in an evolution of the head-up display – further blurring the line between reality and virtual world.
The BMW i Vision Dee now illustrates how digital technology and driving pleasure will be inseparably linked in the future. Dee is the “ultimate companion”
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