The “e-motion” is a two-seat electric sports car for Alfa Romeo. The brand´s is know for their emotional cars and especially their design. This concept combines two completely different worlds. At one side the technical and mechanical and on the other the sensual and emotional part. The front of the car is designed in a very sharp way with clean and chopped off surfaces. On the opposite the two so called “wings”, which come out from the two air outlets, represent the emotional and dynamic side of the concept. This basic idea is supported by the strong contrast between the titan coloured front and the “wings” in “Rosso Alfa”.
5 weeks
2nd semester Master - Umeå Institute of Design
IDEATION
Ideation to find the right proportion and vehicle class for a possible 6C ,which joins between the 4C and 8C.
TAPE DRAWING
In the second week of the project I did my first tape drawing during a 4-day-workshop together with Nick Hull at Umeå University of Design.
Final specification of the car:
length 4342 mm
width 1845 mm
height 1236 mm
wheelbase 2589 mm
2nd phase
After the Tape workshop was the possibility to update the design and define also the front and rear view. The next step is to transfer the design into 3D in clay.
CLAY
Advanced ideation in clay to solve surface problems and try out new ideas
Final Design
Transferring the design of the clay model into a final Photoshop rendering including the details and surface treatment.
Final Poster
Final poster for the presentation of the project.
