Master Thesis in collaboration with BMW i

5 months 
exterior - interior - ui/ux

AIM
Let´s rethink the car as we know it today and bring attention to the potential new role of the car in the coming years. Since cars are no longer exclusively used as a means of transport, we can redraw the image of the car. Architecture and mobility merge together to provide space for activities away from both home and office.

What happens if the car is no longer seen as a car but rather as a form of mobile architecture?

BMW iSPACE is a mobility system that offers the possibilities of a mobile space to support the flexible and delocalised lifestyle of people. iSPACE is rather a mobile architecture than a conventional car, which means that it is used in a completely new and fresh way. The vehicle is designed to be used mainly in the static mode. In that sense it shows a completely new view how a vehicle could look like, while creating new kind of benefits to enrich and improve the quality of life. iSpace is part of a bigger system containing several vehicles to cover different types of needs and HUBs, which are the extension of the vehicles to various locations in urban areas.
INTERACTIVE 3D MODEL
“We know that around 40 percent of the areas that will need to be urbanised in 2030 do not yet exist; as daunting as the task is, we have a blank canvas to explore how we want the future of our cities to look like and function.”

SPACE10 (IKEA Innovation Lab)
TIME PLAN
Jan - June 2020
ENTIRE PROJECT
Shared mobility is one of the biggest mobility changes in the recent year. Specially when autonomous driving will be implemented in daily life it will makes those sharing and renting much more flexible and efficient. By 2030, 60% of the world’s population are expected to live in cities. (Data source: United Nations World Urbanisation Prospects)

Most people who spend money on car-sharing services do so because they have a destination in mind. They need transportation, and driving a car is an incredibly popular and efficient method of travel between two locations. But occasionally, a car is not just a mode of travel, but an indoor space in a world where indoor spaces are increasingly privatized and inaccessible to many people, who live in overloaded mega cities.
The Japanese car-sharing service Orix discovered this recently after it found out that many of its customers were renting its cars but not driving them. As reported by The Asahi Shimbun, the company reviewed mileage records and learned that a certain number of its vehicles were being returned after having “travelled no distance.” 
Research
Here you see a quick insight into the research phase. Let´s get in contact for more information and insights into the research & thinking.
TRENDS

In the upcoming years we will head towards three major trends,
which are influencing our society and daily life:
Potential for cars to extend personal living space & support delocalisation of working place.
BMW iSPACE is a mobility system that offers the possibilities of a mobile space to support the flexible and delocalised lifestyle of people. iSPACE is rather a mobile architecture than a conventional car, which means that it is used in a completely new and fresh way. The vehicle is designed to be used mainly in the static mode. In that sense it shows a completely new view how a vehicle could look like, while creating new kind of benefits to enrich and improve the quality of life. iSpace is part of a bigger system containing several vehicles to cover different types of needs and HUBs, which are the extension of the vehicles to various locations in urban areas.
The communication with the vehicle is happening mainly with the personal device. With the app it is also possible to reserve a spot at one of the HUBs. Since those buildings are charging stations for the vehicles in the system, the idea of creating a formal extension in both ways is quite close. Together they create a formal unit. Still it should have a small footprint and also give something back to the city. 
The iSpace concept is particularly suitable for cities in Central Europe. The infrastructure is very strong and well developed so that autonomous vehicles can move around in the foreseeable future. On the other hand, the population density is not yet so high that a system like iSpace can be implemented. The urban areas will give access only to a certain type of vehicles. 

The following graph shows an overview of current vehicles and concepts and an overview of stationary services, which could be part of a future BMW service (red) and the focus area (blue) of the concept “iSPACE”.
“BMW i is our incubator for visionary mobility: It's where the major future technologies come together for the first time. In addition to electro mobility, autonomous driving, high-end connectivity and digital services are combined in BMW i to show how we’ll be travelling in the future, before these technologies are implemented in the other BMW Group brands.”
EXTERIOR DESIGN
LOOP 1
The first phase of the ideation was mostly about exploring how far the exterior design needs to go to not be seen as a way of transport but as a mobile space. Normally a the design of a car is defined by its dynamic, however this is the opposite what the vehicle should express.
After the first ideation phase it became clear that it is only possible to develop a new type of vehicle by getting rid of classic elements of the traditional vehicle and supplementing them with iconic elements that define the new vehicle class.
LOOP 2
The second loop was about reduction. What is really necessary and how to transform the first appearance into an iconic and recognisable shape. The main inspiration came from the architectural world.
INTERIOR DESIGN
Main concept for the layout for the interior architecture:

The working area of the interior got inspired from the way how people work in a modern office. It´s mainly about flexibility of the position while working. Standing table became already a norm in many offices. Therefore it will also find place in the interior architecture.

The second area of the interior is representing the retreat area, where people go to think and relax. This area is much more private and generates a cosy and save environment, where people can feel comfortable.
The overall the goal of the interior design is to create a feeling of a cosy cabin, where people can retreat and fell comfortable With the help of the layout, room and use of different materials it´s possible to generate two completely different appearances in a small space to underline the main interior concept.
When there is only little space the door will slide to open. However when there is enough space around the vehicle the doors can rotate and in that way the doors are visually extending the personal area to the outside. That´s also when the main feature of the sofa comes in action. By sliding out of the vehicle the person gets a completely new experience, which offers a new view, feelings and support for creativity.
DESIGNATED WORKING AREA
The designated working area in the interior is equipped with a smart desk, which is able to switch in one simple movement between a sitting and a standing table. The seat adjust itself and follows accordingly. Furthermore the micro-suction wall and additional display support the creative work flow of the user. If needed it´s also possible to extend the desk to enlarge the working surface.
Smart seat
RELAX AREA

A place where you can rest and collect energy is just as important as a good work table. The sofa is ideal for this and is the so-called retreat area in the vehicle. In addition, the sofa is the standard seat when the vehicle moves because it corresponds to the sitting hight of a conventional car seat and is equipped with a seat belt.
3D DEVELOPMENT
The 3D development was mainly done in Maya and Rhino 6, combined with VR applications in VRED.
The cosy cabin feeling with iconic, clean and defined formal elements, creates a friendly and welcoming appearance. The line, created by the hard transition between the red and grey is pointing towards the entry, which is emphasising the opening and welcoming gesture.
The typical accent color from BMW is usually blue. However, since this color emphasises the dynamics of the vehicles, it is out of place in this case. For this reason, the blue is replaced with a slight red hue, which creates an inviting and friendly atmosphere. Together with various warm grey tones and black details, a pleasant and welcoming room atmosphere is created.
DOOR CONCEPT
Special and unique features of the vehicle. in parking mode the vehicle is lowering itself to allow a comfortable access and in case of ground differences it adjust itself to compensate
sliding door - enables space saving entry/exit
rotating doors - extend private space to the outside
HUB
The so called HUBs are small buildings, located in different areas in the city, suburbs and on countryside and can also be seen as meeting points. They are used to fill the gaps between the vehicle and a building by offering access to toilets, garbage facilities or a possibilities to refill everything in the car. Furthermore the HUBs are also used as charging stations, backup batteries in certain areas, 5G hotspot or space for public events.
SCENARIO
1) Sonja is working as an architect in a bigger architecture studio, which renting one vehicle to offer a working possibility for its employees directly next to the construction.

The vehicle organises the commute and offers already during the commute the possibility to prepare for the work. At the first destination Sonja is checking the current status of the construction and updates all the documents and 3D files. After a couple of hours she drives to the next construction where she has a meeting to discuss the further process. After having lunch, the last stop of the day is a new project, which has not stated yet, but Sonja wants to get already a feeling of the environment. Therefore she spends the rest of the day a the field to develop first designs, while getting inspired by the surrounding. At the end of the day she returns to her main office.
Tom is a freelance app developer and uses the subscription service of “iSPACE”  He lives in a small shared flat in the city and uses the vehicle as his office. Since he is living together with other people he can not use his room as his office to invite clients or having meetings. Therefore he uses the vehicle as his mobile office to meet clients and to have a closed working environment without getting disturbed. To think freely he is often driving to his favourite place on countryside next to a lake. That is the place where he can relax and develop new ideas. On the way home he picks up a friend and they use the car to hang out, have some drinks and listen to music. Late in the evening the car brings Tom back home and searches for a parking slot during the night.
Tom is a freelance app developer and uses the subscription service of “iSPACE” He lives in a small shared flat in the city and uses the vehicle as his office. Since he is living together with other people he can not use his room as his office to invite clients or having meetings. Therefore he uses the vehicle as his mobile office to meet clients and to have a closed working environment without getting disturbed. To think freely he is often driving to his favourite place on countryside next to a lake. That is the place where he can relax and develop new ideas. On the way home he picks up a friend and they use the car to hang out, have some drinks and listen to music. Late in the evening the car brings Tom back home and searches for a parking slot during the night.
Henrik already retired from his job long time ago and uses his time now to write a book.   He lives in a nice and big apartment in the city, but his neighbourhood is as silent as he wishes. Therefor he find hard life to be concentrated to work on his book. For that reason and the advantages of the vehicle, he decided to rent on for 3 weeks. The autonomous driven vehicle offers him also a new way of mobility, since he has no license anymore and public transport are often opstacles. In addition the mobility of his room allows him to drive directly to locations to meet people for interviews or to do research. The advantage is that he can directly process it further in the iSPACE. On his last trip he also used the possibility to spend some inspiring hours on country side to continue writing.
Henrik already retired from his job long time ago and uses his time now to write a book. He lives in a nice and big apartment in the city, but his neighbourhood is as silent as he wishes. Therefor he find hard life to be concentrated to work on his book. For that reason and the advantages of the vehicle, he decided to rent on for 3 weeks. The autonomous driven vehicle offers him also a new way of mobility, since he has no license anymore and public transport are often opstacles. In addition the mobility of his room allows him to drive directly to locations to meet people for interviews or to do research. The advantage is that he can directly process it further in the iSPACE. On his last trip he also used the possibility to spend some inspiring hours on country side to continue writing.
A small footprint allows a space saving parking in crowded areas. Do to the spherical tires the vehicle can easily manoeuvre between obstacles and other cars.
Smart Trunk
Smart Trunk
Smart Privacy Glass
Smart Privacy Glass
Smart Privacy Glass
Since the vehicle will be in use in urban areas it is also important that it creates a save and comfortable environment. To keep the privacy of the user, a smart film on the glass controls the transparency of the window. 

Smart Trunk
At the rear of the vehicle are two trunk areas. Depending on the scenario, these can be used as an extra storage room or been unlocked to receive packages. In this case the hatch can be opened by the shipping company. A light animation shows the status.
ILLUMINATION CONCEPT
Lighting is just as important as the design and CMF of the interior. Successful illumination can arouse emotions or help you concentrate better.

The interior of iSpace contains two main lights, on the one hand the direct work lighting above the table and on the other hand the ambient light between the wardrobe and the sofa, which makes the two areas stand out even more.
Exterior illumination creates a feeling of safety in its environment. The backlit surfaces are also used for the welcoming light effects.
PACKAGE
BMW iSPACE
Master Thesis in collaboration with BMW i
All content copyright © Simon Kafmann - 2020

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